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Jurgen
Jurgen
Helper ⭐️
November 27, 2017
Solved

Advanced web analytics for your community

  • November 27, 2017
  • 2 replies
  • 385 views
In the near future, we'll have some analytics dashboards available in the control environment.

That's great of course. But if you add your own tagging and tracking to your company website and community, it's possible to get far more advanced web analytics than what Insided can offer. For example, it's possible to track what paths forum visitors are taking to and from your company site and to compare the visits of members and guests. The sky is the limit.

Who else is tagging and tracking on their forum? Do you use Google or Adobe Omniture? Would you like to share insights? What would Insided advise to community managers to get started with this?

    Best answer by Julian
    Hi Jurgen,

    thanks for sharing, I also find this a very interesting topic! I remember simply lacking the time to work on advanced Analytics when I ran my end-user Community, unfortunately. :(

    I guess you know that Google Analytics already offers quite some interesting insights into user behavior?

    You can find this on the website, it is listed under "Behaviour" - "Behaviour flow". Due to privacy, I have picked an example image:


    Of course the information which is being displayed there is not offering you as much information as tagging & tracking on all pages (e.g. even on company pages)... Web Analytics via Taggging offer much deeper insights, which can help to optimize the user journey on our communities. In the end we build the Forum structure and the integrations based on assumptions, and sometimes these assumptions are simply not correct.

    Once the first dashboards have been published the product team will discuss which types of Analytics Dashboards will come next. It is also highly likely that Google Analytics will be integrated into the Dashboards at one point.

    Implementing Google Analytics would be prioritized over this, as it will give information about user behaviour without any additional work required from you / my colleagues or your colleagues - from a "cost vs. benefit" perspective, this likely will be in the interest of most of the Community Managers working with our platform. Maybe @christophrooms could share his two cents regarding this? :)

    I could really see something like this coming in the future... It would be interesting to hear the thoughts of other Community Managers about this as well!

    Cheers,

    Julian

    2 replies

    Julian
    JulianAnswer
    Gainsight Employee ⭐️⭐️⭐️
    November 28, 2017
    Hi Jurgen,

    thanks for sharing, I also find this a very interesting topic! I remember simply lacking the time to work on advanced Analytics when I ran my end-user Community, unfortunately. :(

    I guess you know that Google Analytics already offers quite some interesting insights into user behavior?

    You can find this on the website, it is listed under "Behaviour" - "Behaviour flow". Due to privacy, I have picked an example image:


    Of course the information which is being displayed there is not offering you as much information as tagging & tracking on all pages (e.g. even on company pages)... Web Analytics via Taggging offer much deeper insights, which can help to optimize the user journey on our communities. In the end we build the Forum structure and the integrations based on assumptions, and sometimes these assumptions are simply not correct.

    Once the first dashboards have been published the product team will discuss which types of Analytics Dashboards will come next. It is also highly likely that Google Analytics will be integrated into the Dashboards at one point.

    Implementing Google Analytics would be prioritized over this, as it will give information about user behaviour without any additional work required from you / my colleagues or your colleagues - from a "cost vs. benefit" perspective, this likely will be in the interest of most of the Community Managers working with our platform. Maybe @christophrooms could share his two cents regarding this? :)

    I could really see something like this coming in the future... It would be interesting to hear the thoughts of other Community Managers about this as well!

    Cheers,

    Julian
    I follow my nose, it always knows
      OVOdarran
      OVOdarran
      Helper ⭐️
      December 5, 2017
      We use GA but only in a limited way. Would love to have more time to dig into the detail that's available.

      Knowing the user journeys is super important as it will help identify channels to go after in terms of traffic, plus analyse behaviors to spot issues/trends in visits to help you develop your community further.

      Really hope the dashboards Insided are working on will integrate and give us more data to understand this without too much extra work!!
      Community Manager // OVO Energy / Boost Power
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