Skip to main content
Question

Best Answer in the AI era. How are you handling it?

  • January 21, 2026
  • 4 replies
  • 74 views

Daniele Cmty
Forum|alt.badge.img+1

Hi all!

I recently read Richard Millington’s piece on “community hygiene” and how the long-term value of mature communities increasingly depends on AI tools surfacing the right answers, not just popular ones: Bad Community Hygiene Is Starting To Cause Big Problems.

 

One part really stuck with me: the idea that AI needs clear signals of truth/authority, structured information, and freshness signals to avoid confidently surfacing outdated or conflicting guidance 

That sent me down a rabbit hole on our “Best Answer” behavior, and I’d love advice from folks here.

What I’m trying to understand (AI surfacing + “Best Answer”)

When an AI assistant (ChatGPT, Google’s AI experiences, in-product community AI, etc.) pulls from community threads, how much does “Best Answer / Accepted Solution” influence what gets surfaced?

 

A bit of context on us: we’re a B2B SaaS community made up of customers, with a Support team helping moderate and answer product questions.

Today, roughly half of our Best Answers are coming from peers. We’ve often picked the peer reply as Best Answer to reward awesome community behavior even when Support later posts a more complete “wrap-up” / definitive resolution, with helpful links, etc.

We’ve traditionally marked the peer reply (not the Support one) as Best Answer to encourage the helpful user-helping-user behavior… (they would get points, badges, “best answer” count going up...

but I’m wondering if that’s accidentally sending the wrong “this is the source of truth” signal for AI discovery.

 

Note: we don’t use the Knowledge Base in our Community. We use a separate Knowledge Base Tool for a “Single Source of Trouth” then the Community is there for troubleshooting, questions, best practices etc.  
Also we have our own AI Support Assistant built-in to our tool. That one only pulls from our Help Center which is always up to date.

4 replies

samanthahamlet
Forum|alt.badge.img
  • Gainsight Community Manager
  • January 23, 2026

Hey ​@Daniele Cmty 

Totally understand the rabbit hole! I’m interested to see if our community have any suggestions on this topic. 

I’m also linking this thread below for more advice. Hope this helps 😊

 


Suvi Lehtovaara
Forum|alt.badge.img
  • Helper ⭐️⭐️
  • January 28, 2026

Hi ​@Daniele Cmty ,

our community is a B2C telco community, but what you are describing in your text could be written by me. We’ve also had the tradition of marking the peer answers as best answers and our peer-to-peer answer rate is around 50-60%. The main question on my mind is that is this sending “Explicit “best answer” signals”?


Daniele Cmty
Forum|alt.badge.img+1
  • Author
  • Helper ⭐️⭐️
  • January 28, 2026

The main question on my mind is that is this sending “Explicit “best answer” signals”?

Hi Suvi, nice to meet you!
What exactly do you mean by that? what kind of signals? to the users who replied?


Suvi Lehtovaara
Forum|alt.badge.img
  • Helper ⭐️⭐️
  • January 29, 2026

The main question on my mind is that is this sending “Explicit “best answer” signals”?

Hi Suvi, nice to meet you!
What exactly do you mean by that? what kind of signals? to the users who replied?

Hi,

Sorry my reply yesterday was written in a bit of a rush 😊

All the guides GEO, AI-optimatization and LLM-optimization are basically stating what ​@Meredith.E wrote here:

LLMs strongly favor:
• Short, declarative answers
• Clear problem → solution structure
• Explicit “best answer” signals
• Repetition of the same answer pattern across pages
• Brand authority markers (schema, navigation, About context)
They struggle with:
• Long comment threads
• Opinion battles
• Buried answers
• Inconsistent terminology
• No canonical “final” answer
 

 

What I am trying to ask is, that if the questions in our communities have been answered both by community managers/ moderators and by peers > are we sending out “Explicit “best answer” signals”? If not all Best answers are verified by moderators or community managers.