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Community & Google Analytics with Custom Profile Fields

  • September 25, 2024
  • 7 replies
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johntrask_bt
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We recently started using Google Analytics with our Community. Has anyone ever added anything to the GTAG script to send custom user profile fields up to GA?  We are looking to break out the Audience by customer type.

Best answer by Kenneth R

Hi @johntrask_bt - there’s no way to directly do this, as our insidedData object doesn’t include custom profile fields. If you can use a custom role instead, then it would be possible as that’s included in the insidedData object.  Otherwise you’d need to build something via API.

JohnTrask

    7 replies

    Kenneth R
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    • Kenneth R
    • Expert ⭐️⭐️
    • Answer
    • October 1, 2024

    Hi @johntrask_bt - there’s no way to directly do this, as our insidedData object doesn’t include custom profile fields. If you can use a custom role instead, then it would be possible as that’s included in the insidedData object.  Otherwise you’d need to build something via API.

    johntrask_bt
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    • johntrask_bt
    • Author
    • Contributor ⭐️⭐️⭐️⭐️⭐️
    • October 1, 2024

    Thanks, @Kenneth R - I ended up doing just that.

    JohnTrask
      Kenneth R
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      • Kenneth R
      • Expert ⭐️⭐️
      • October 1, 2024

      Ok, great to hear that you got it sorted.  :)

      ryanne.perry
      • ryanne.perry
      • Helper ⭐️
      • December 2, 2025

      Hi ​@johntrask_bt ​@Kenneth R I just came across this thread as we are looking to do something similar, is there any documentation that supports setting up the script with a custom role?

      🌻 Ryanne
      revathimenon
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      • revathimenon
      • Gainsight Community Manager
      • December 17, 2025

      Hey ​@ryanne.perry 

      Sorry for getting to this late - could you please share any specifics to what you want to do with the custom role?

      Where focus goes, energy flows.
        ryanne.perry
        • ryanne.perry
        • Helper ⭐️
        • December 18, 2025

        Thank you for getting back to me ​@revathimenon! My goal is to better understand the behaviors of our customers in Community, we do have a custom role for them called ‘Customer’ - we are also looking at adding partners to the mix early next year so we would want to differentiate their behaviors as well.

        🌻 Ryanne
        revathimenon
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        • revathimenon
        • Gainsight Community Manager
        • December 19, 2025

        Hi ​@ryanne.perry 

        Gotcha - thanks for sharing!

        I think you have a running ticket with support to solve this? 

        If not, please let me know and i’ll continue to dig internally to get you an answer for this one.

        Where focus goes, energy flows.
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