Has anyone created a dashboard (not necessarily automated) with month on month success metrics? What are the top metrics that are tracked? Is there a sample report with data and insights?
Top metrics vary depending what ´s the community as all about, what is the purpose of the community. Generally speaking, I think these are the key metrics (random order):
- Sessions & Sessions / members
- Sources (channels) where the traffic comes
- Page views
- New members
- New topics, new comments
- Number of questions & Best answers & Resolution Rate
Sadly you cant export them at once, you have to gather the data from several views and tools (inSided and Google Analytics for example).
Hope this helps.
Hi
This is a never ending topic ?
As mentioned by
All the community metrics mentioned are ofcourse valid for a Community Health point of view. We aim for a thriving community and an increase in members, viewers, pageviews, topics etc would indeed indicate a thriving community, BUT, is it a SUCCESSFUL community???
You need to be sure to align what YOU want your Community to deliver vs what your users are expecting.
There are certainly a number of articles here on inSpired that discuss analytics and metrics. Here is one to get you started.
I would also recommend a couple of sessions from the conference held by Gainsight last month and a webinar right here on inSpired.
Growing Your Community: Making it Meaningful, Measurable, and Sustainable
Level Up Your Community Strategy and Ops with Product Management Principles
Please feel free to keep the discussion going. I am always happy to talk metrics ?
Hi
Thanks
I will check out the guides too. Thanks
Awesome
Do you think it is ok to share those names
Thank you
thank you for sharing. Much appreciated and great to see the segmentation and analytics.
My next questions would be;
- What do you do with this data?
- Who is it reported to?
- This covers the vibrancy of the community, but do you link it back at all to Company Targets or Positive Business Outcomes?
I ask as I am very much on a similar journey as we speak. Creating the link between community Activity and Company Value.
Hi
- What do you do with this data?
- Member growth targets are roughly matched to our customer and partner growth. The goal is to have all customer and partners using the community as their first resource.
- Response and Answer targets are used to keep focus on community members getting timely responses and ultimately answers.
- Ideas reporting is used by PMs and leadership to see how they are tracking in their product categories.
- Top member posts and answers are used to determine our MVPs and power users.
- Who is it reported to?
- Product teams, Support, Leadership, Customer Success and others as needed
- This covers the vibrancy of the community, but do you link it back at all to Company Targets or Positive Business Outcomes?
- Hopefully the above helps answer this some. We also try to track our customer satisfaction based on who is a community member. It’s been shown that customers who are community members have a higher satisfaction rate.
Hi
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