Hi ​@Kamakshi V ! We love events in our Community! Here are some tips and principles that have worked well for us:

• Maintain a Community vibe: We ensure that events don’t feel like typical webinars—the kind you can ignore in the background or just register for the recording. Everything is interactive, so it feels like part of the Community.

• Q&A as a pillar: Every event includes Q&A, which builds trust and transparency. We answer every question (live or offline) and share a summary afterward in the Community.

• Choose an accessible platform: We use Zoom Webinars because all clients can access it (some block other tools). We make use of features like embedded Q&A, resource links, surveys, polls, and custom branding.

• Keep it conversational: We avoid being overly polished. This helps presenters (often internal, not client-facing) feel comfortable and helps attendees feel like participants, not just an audience.

• Extend the value: With 5–8 events per month, we use post-event surveys to measure Community value, not just event value. Our key question (“How would you describe the value you receive from the Community?”) allows us to track an aggregated score over time for overall Community impact. 

• Differentiate event types: While our format is consistent, we segment events so members know what they’re signing up for—AMAs with Product (features/best practices), Strategic Conversations with execs (thought leadership), and Partner Showcases (partner expertise), to name a few.

• Don’t be sales-y: As a Support and Success Community, we avoid pitching during events. It’s important our audience trusts the content and knows we care about their growth and satisfaction.

I can geek out over events any time, so please let me know if you would like to talk more about it. Hope this is helpful!