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wedgar
Contributor ⭐️
Jun 25, 2020 7:30 PM UTC
Question

Does anyone track customer lead generation or retention?

We are getting ready to launch our Community and are wondering if anyone could share the following:

  • If there was an increase in customer leads over 6-12 after launch?
  • If there was an increase in customer retention metrics 6-12 months after launch?
  • How much traffic improved after launch.

We are tracking Community KPIs around members, engagement and self-service, but are trying to share with our board members the overall business impact from a revenue perspective.

2 replies

aluciani
Helper ⭐️
Jul 1, 2020 2:47 PM UTC

We have the Salesforce ‘plugin’ and are looking to gain insights from that - hoping to get a 360 degree view of the member. What events they attended, what resources did they download, what do they currently own, etc.

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Julian
Gainsight Employee ⭐️⭐️⭐️
Jul 1, 2020 2:55 PM UTC

I think @thomasg might also measure lead generation in his community?

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I follow my nose, it always knows