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End of Week Email Digest for Members

  • November 8, 2025
  • 11 replies
  • 86 views

aluciani
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I want to produce an ‘end of week’ email digest summary for community members. 

Is anyone doing this already? I’d like to know the following;

  • What has worked for you
  • How long is your digest
  • What do you include in the digest
  • How do you populate it? manually or using some kind of automation.
  • How do you send it out? Use email segments? etc

Thanks for helping me to explore what works and refining my digest. 

Best answer by DannyPancratz

I’ve been doing this for the past 9 months. It’s going pretty well; typically a 30% open rate and and 3-8% click rate. 

It takes me about 30 minutes per week (earlier in the process it took closer to an hour) and the anecdotal feedback I’ve gotten has been positive. Despite the low click rate (normal for emails), I think it’s worth my time as an engagement and awareness channel

  • What has worked for you
    • Make a template in Email Campaigns and/or just copy the previous week’s
    • *Change your subject line every week* (focus on 1-2 top takeaways)
  • How long is your digest
    • Probably 2 pages if it was a typical doc. But that’s in email formatting and it’s mostly just a list of links. 
  • What do you include in the digest
    • A personal message from me to make it more human (holiday wishes, etc)
    • This week’s highlight (1-3 sentences about something new or worthwhile)
    • This week’s FYI (1-3 sentences on something that’s near a deadline or changing, etc)
    • This Week’s Top Takeaways
      • Recent Updates (product update posts, documentation updates)
      • Recent Insights (articles/conversations)
      • Recent answers (5-8 questions recently marked with an answer)
      • Upcoming Events
    • Seeking Solutions
      • Featured Questions
      • Open Questions
    • Shoutouts and spotlights
      • Last Week’s Leaderboard
      • Recent Badges
  • How do you populate it? manually or using some kind of automation.
    • Manually, there’s not any way to do this with automation as far as I know. 
  • How do you send it out? Use email segments? etc
    • Email campaigns
    • Segment of recently active users (last 45 days)

11 replies

jvdc
  • Helper ⭐️⭐️⭐️
  • November 9, 2025

ah I am really interested in this. Out of the box, there isn't anything but a few ideas have been suggested:

Curious to hear if anyone has done something !


aluciani
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  • Author
  • Helper ⭐️
  • November 10, 2025

Thanks for sharing ​@jvdc 


DannyPancratz
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  • VIP ⭐️⭐️⭐️⭐️⭐️
  • Answer
  • November 10, 2025

I’ve been doing this for the past 9 months. It’s going pretty well; typically a 30% open rate and and 3-8% click rate. 

It takes me about 30 minutes per week (earlier in the process it took closer to an hour) and the anecdotal feedback I’ve gotten has been positive. Despite the low click rate (normal for emails), I think it’s worth my time as an engagement and awareness channel

  • What has worked for you
    • Make a template in Email Campaigns and/or just copy the previous week’s
    • *Change your subject line every week* (focus on 1-2 top takeaways)
  • How long is your digest
    • Probably 2 pages if it was a typical doc. But that’s in email formatting and it’s mostly just a list of links. 
  • What do you include in the digest
    • A personal message from me to make it more human (holiday wishes, etc)
    • This week’s highlight (1-3 sentences about something new or worthwhile)
    • This week’s FYI (1-3 sentences on something that’s near a deadline or changing, etc)
    • This Week’s Top Takeaways
      • Recent Updates (product update posts, documentation updates)
      • Recent Insights (articles/conversations)
      • Recent answers (5-8 questions recently marked with an answer)
      • Upcoming Events
    • Seeking Solutions
      • Featured Questions
      • Open Questions
    • Shoutouts and spotlights
      • Last Week’s Leaderboard
      • Recent Badges
  • How do you populate it? manually or using some kind of automation.
    • Manually, there’s not any way to do this with automation as far as I know. 
  • How do you send it out? Use email segments? etc
    • Email campaigns
    • Segment of recently active users (last 45 days)

aluciani
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  • Author
  • Helper ⭐️
  • November 10, 2025

@DannyPancratz Thanks for those insights, very helpful.

How did you introduce the digest to your members? Did you send out an email to the segment, sharing what you plan on doing or did you just send out digest #1 ‘out of the blue’?  


DannyPancratz
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  • VIP ⭐️⭐️⭐️⭐️⭐️
  • November 10, 2025

I did a pilot with my super users (a few dozen uses) for about 6 weeks first. Partly to get their feedback, but mostly to workshop my weekly process and decide if I wanted to invest the manual effort. During that time, I made some adjustments and I got mostly postive feedback from those receiving it. 

I may have “announced” it as a bullet in one of my monthly update blogs, but if I did, it wasn’t much. Mostly, I just started sending it. 

In those early days, I began each week with some version of You’re receiving the email based on your community activity over the past 45 days + this is new, please reply with any feedback that you have. After 3-4 weeks, I moved that to the bottom of the template. 


DannyPancratz
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  • VIP ⭐️⭐️⭐️⭐️⭐️
  • November 10, 2025

The things that changed during my pilot and lessons learned are mostly the stuff I put in the What Works Well section / that I learned from other newsletters I subscribe to like Evan Hamilton’s Community Manager Breakfast. 

  • Subject lines matter. It’s your value prop for them to open the email. After a few weeks “community digest” becomes noise a subject line and they’ll start ignoring it.
  • Deliver on that value prop. If you’re going to tease something in the subject, it shouldn’t be hard to find when they open it. This became my “This Week’s Highlight” section. I always match at least part of the subject line to this. 
  • Add a personal touch. I got this from Evan’s newsletters. I’m sending it from “me” and replies come to me, and I’m doing it manually, and as the face of the community, etc… it just makes sense to acknowledge that I’m a human to and to write a short note to them as a human. Community is about people… etc etc

I also flipped some the sections around after a few weeks. Getting community members to help answer Featured and/or Open Questions was part of my objective for this, but it became clear that’s not why 99% of the recipients open the newsletter. They’re mostly consuming. So now I lead with the what’s in it for them (highlights, FYI call outs, top takeaways) and then the second half (seeking solutions and shoutouts) is to engage those interested in contributing / motivated by gamification and recognition. 


aluciani
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  • Helper ⭐️
  • November 10, 2025

Thanks again ​@DannyPancratz really good value here! 


Chris Hackett
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  • Helper ⭐️⭐️⭐️
  • November 10, 2025

Hi ​@aluciani  - A lot of great ideas here! Some of which I may “borrow” 😁 Below are the weekly and monthly ones I do. The weekly is more about thanking those who have helped others and listing questions that need a response. 

Ask a Question, Get an Answer - November 3 - November 7, 2025 - Thank you for everyone's help last week!

What you may have missed in the Acumatica Community! November, 2025


aluciani
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  • Author
  • Helper ⭐️
  • November 11, 2025

Thanks for your input ​@Chris Hackett - Your Summaries look great!

 


mark7669
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  • Contributor ⭐️⭐️
  • November 13, 2025

Great stuff here! We are just in our beta phase but the idea of a community digest has already been proposed by a member. In reviewing the information here, it seems that there are two approaches in regard to where the content lives:

  1. In the body of the e-mail
  2. E-mail that provides a link to a “document” in the community

I can see either working but am interested in what this group might see as the pros and cons of these delivery methods. Thanks.


aluciani
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  • November 13, 2025

My perference would be write a short 1-2 sentence summary, then link back to document in the community ​@mark7669