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Exploring Automated Segmentation for Tiered Customer Experiences using filter widget

  • November 5, 2025
  • 5 replies
  • 46 views

ryanne.perry

With the recent release of filter widgets for specific user functionality, we’re exploring how to create automated customer segments using our Salesforce integration.

Our goal is to tailor experiences for different customer tiers, since higher-tier customers often have larger teams and dedicated CSMs, while lower-tier customers are usually solo users who need quicker, 1:Many support.

Currently, we use an API flow with Tray.io to assign a custom “Customer” role in the Community once someone is verified in Salesforce. I’m wondering if we could expand on that logic to segment customers further by tier or account type.

Has anyone else automated segmentation or personalized experiences like this within their Community platform? Would love to hear what’s worked (or not!) for you.

5 replies

revathimenon
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  • Gainsight Community Manager
  • November 6, 2025

Interested for this topic!

Following the thread.


Kgastaldo
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  • Helper ⭐️⭐️⭐️
  • November 6, 2025

Following, as I’m working on this as well. 

Currently our SSO creates custom roles of customer, partner, and employee - and I’m using the widgets to create a different landing page experience for customers and partners.

I’m planning to expand what we get from SSO to include industry and customer size. Once I have that info, I’ll create segments and have the same idea you have - surfacing resources that are geared for more “tech touch” IE lower-tiered customers.


ryanne.perry
  • Author
  • Helper ⭐️
  • November 6, 2025

Thank you for sharing ​@Kgastaldo. Our caveat is that we cannot set up SSO through the current configuration given we want to make sure customers use the email domain associated with Salesforce/their portal of our product. Do you have a custom SSO by chance?


security_lion
  • Helper ⭐️⭐️
  • November 6, 2025

Love your idea ​@Kgastaldo ! If you’re open to sharing once it’s up and running, it would be a really helpful walkthrough for others. This is something I’ve considered in the past as community and digital success bridge closer.


Jef Vanlaer
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  • Helper ⭐️⭐️
  • November 7, 2025

I’ve been thinking about using Gainsight CS External Actions to enrich member profiles with Company properties like segment, or tag key contacts (Sponsors, Project managers, IT...) in our community. Didn’t implement it yet, but I think it should be possible.