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How are you surfacing advocacy opportunities in the community?

  • January 27, 2026
  • 2 replies
  • 23 views
J

Hi fellow community builders!

We are in the process of migrating our Slack community to Gainsight CC and simultaneously looking to operationalize our customer advocacy. It seems like a natural fit to have an area of the community where members can opt-in to the more evergreen opportunities (G2 reviews, references for new deals, case studies, etc). 

 

My question to you pros is: how are you doing this? We utilize Skill Jar for our LMS and are going to turn on that integration. Would creating short “courses” for these opportunities and pulling into the community via widgets work?

 

I’d love to hear any of your thoughts or general advice!

 

Jenny

      2 replies

      DannyPancratz
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      • DannyPancratz
      • VIP ⭐️⭐️⭐️⭐️⭐️
      • January 27, 2026

      One of my central points of view is that recognition is much more powerful than gamification (and best when integrated into gamification).

      This has led to a few strategic choices for our gamification/recognition opportunities: 

      1. Award points and badges for activities that happen “off” the community (platform), but have value for your community (event speakers, user research participation, etc). I think advocacy opportunities are a good fit here. You can set up automations to do this via the API. 
        • Benefit for them: you give them a path to gain status and recognition in the community even if they
        • Benefit for you: a simpler answer to “who are our top community members from the past {time frame}?” Just look at your user report and filter by points. Otherwise that answer is so often “well, these people are posting the most, these people are learning the most, and these people haven’t posted, but they’ve given us reviews / valuable feedback.” That gets really tricky imo. 
        • One thing I believe in here for advocacy: a self-reporting form for your advocates to let you know when they’re talking with customers/prospects or doing things you may not have full visibility for. Then reward them for it! 
      2. Use a Custom Page to showcase the many ways they can contribute (especially if you go with the tactic of #1) - Here’s mine
      3. Make it all mean something by shouting out top contributors each month on the community and linkedin - example community, example linkedin 

      That’s all to say… while we aren’t doing a lot for advocacy at the moment, that’s the playbook I use for everything (and would add advocacy into). I would add it to #2, announce it, etc, and ensure that there are automated systems in place for #1. But most importantly, give them positive reinforcement via recognition.

        mitchell.gordon
        • mitchell.gordon
        • Helper ⭐️⭐️⭐️
        • January 27, 2026

        I have built spaces, locked by roles, to house learning materials and training videos for subsets of customers and partners ect. 


        Would be interesting to hear more about custom widgets taking some of that over and integrating with custom pages. The biggest problem is this is widgets can only be controlled via Segments instead of Roles as well. Almost have to automate the assignment of Segments to keep those viable. 

         

        We are looking to integrate badges for users who pass certifications from Skilljar into our community.

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