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jennymorse
Contributor ⭐️
August 17, 2026

Strategies for increasing category subscriptions

  • August 17, 2026
  • 2 replies
  • 28 views

Hi fellow community managers,

Has anyone cracked the code on getting more subscriptions for their community categories? We are still relatively new on the platform (about 3 months) and transitioned from Slack. The lack of email notifications for our lurkers is really hurting our MoM engagement. 

 

We just started a monthly newsletter, which helped a little bit, but I truly think only regular notifications from categories in which they are interested are going to increase engagement long term. I have upvoted the idea for Daily/Weekly Digests , but would love to hear how others are overcoming this challenge.

 

Thanks!

2 replies

mitchell.gordon
mitchell.gordon
Expert ⭐️
August 17, 2026

For newer communities, Id recommend putting all discussions into a centralized place separated by tags/labels. If there are 5 products, theyd have to sub to all 5 spots. This might be a harder ask for some members. 
Giving users less places to go can help to prevent confusion as you look to make the transition.

jvdc
jvdc
Expert ⭐️
August 17, 2026

I am also interested in this topic!

Things we’re doing to promote category subscription (I am not saying it is a successful recipe):

  • Call to action to subscribe in our monthly newsletters
  • Explain the importance of subscribing to categories in the notification a new member receives when their account is created
  • Created an article about subscription that is featured on our homepage
  • Created a custom page that lists all available categories and subscription button for each, this page is linked in the new member email notification as one of the first steps to take

I would still love to be able to have the following:

https://communities.gainsight.com/ideas/follow%2Da%2Dtag%2D27900

 

 

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