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I'd like to build a report to track what URLs we are sending, from where (name of Outreach), number of clicks, and click-rate to provide insight into what links are most valuable and which are under-utilitized. 


I see in Email Raw Events we can find Clicked URL and determine the number of clicks but looking for a way to find all URLs sent, including those with NULL click rate.
It is easy enough to get link clicks by URL using the AO Link Clicked Analytics object. However, I do not believe that this includes Links that were never clicked.  I honestly don't know where to look for accounting of a link that is embedded in an email template and then never clicked on.  Maybe in the lower level outbound email processing stuff.  I will ask the team. 

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