Skip to main content

As we begin to to build our digital CS model, I'm wondering what other companies are doing when sending post-purchase CS comms without a named CSM. Specifically, what are you using as the from/sender and/or signature? With the rise of creating fictitious characters, are you moving away from generic "XYZ Customer Success" or "Your Customer Success Team"?

Examples:

  • Success Team
  • A fictional CSM
  • CCO
  • A fictional character (dog, donkey, etc.)

Would love to hear what others are doing and any learnings along the way!

Be the first to reply!

Reply