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marcos.beinder
Contributor ⭐️⭐️⭐️
Feb 14, 2025 11:45 AM UTC

Does the DEAR framework apply outside of SaaS?

Hey Gainsight Community, we are having an internal dialogue at my company related to CSM Sentiment and Customer Health. Our CSMs use a manual measure on scorecard to provide their insights and sentiment about the health of a customer, using the D-E-A-R framework. While this framework works very well for typical SaaS customer relationships, it is a bit harder to apply to our non-SaaS relationships where we provide ‘Data as a Service’. In such circumstances the D-E-A-R framework misses the mark, and so we are curious to know how others in Customer Success may approach this? Is there a framework that works for you to help your CSMs synthesize customer health succinctly and comprehensively without writing a magna-carta? Below is the simple guidance we suggest, but am interested in other points of view please.

Deployment:

• How well is the customer’s onboarding going?

• What issues have been identified?

Engagement:

• How engaged with the customer are we?

• How strong are your relationship with the key personas?

Adoption:

• How broadly and deeply are our solutions used?

• What blockers for greater adoption have been identified?

Return on Investment:

• Has the customer achieved all the outcomes they were hoping to achieve?

• What are the significant gaps to full value delivery?

 

Thank you in advance...Marcos