For those of you dialed in on email engagement numbers, how are you dealing with false positives and/or inflated click numbers?
We’re trying to think through the best way to get an accurate count of link clicks, and are noticing a massive number of the link clicks have an Event Date timestamp immediately after an email is sent. For instance, the link from an email sent at 2:30 pm looks like the following screenshot.
We’re wondering if there’s a good way of writing a script (we use Domo for analytics) to ignore any clicks with an event date within 1 or 2 minutes after an email is sent. It’s possible, but not particularly likely, that someone would click through immediately after an email was sent.
Some of our emails (newsletters, for instance) have highly inflated click numbers for roughly 10 links, and the rest seem to be more accurate. Our thoughts there are that the email security checkers only “autoclick” 10 or so links in an email, but it still throws off our engagement, and we’d like to be able to more accurately report on our open and click-to-open rates.
