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Using Segments in Journey Orchestrator Simple Program

  • April 25, 2025
  • 4 replies
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clingley
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We are doing a simple JO to send out an email to a list of contacts. I build the list of contacts in Segments and there may multiple contacts from 1 company in the list (ex. Person 1, Person 2, and Person 3 are all at Company 1).When I create the JO Program (Simple), which entity do I choose so I can use the Segment I created and include all contacts (even if there is more than 1 at a given company)?

Best answer by blemire0112

We use the simple program and set it up using the Company entity. Within that you can select how you want to limit the outreach (recipient email address or company ID) to ensure that the right people get the email and it’s not repetitive. 

4 replies

blemire0112
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  • Answer
  • April 25, 2025

We use the simple program and set it up using the Company entity. Within that you can select how you want to limit the outreach (recipient email address or company ID) to ensure that the right people get the email and it’s not repetitive. 


clingley
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  • April 28, 2025

@blemire0112 Thank you!


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  • May 30, 2025

@blemire0112, in order for the simple program to send to each contact at the Company, you would use the recipient email address as the unique identifier, correct? Setting the Company ID as the identifier would only send it to one of the contacts?


blemire0112
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  • May 30, 2025

@Tmidg - yes. I use the recipient email address as the unique identifier to ensure that if a customer is part of multiple accounts, but has the same email address, they only get one email and you are correct in that using the company ID would only send it to one person at the company, thus missing out on other contacts that need the information.