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Search Analytics Dashboard (BETA)

  • January 13, 2026
  • 4 replies
  • 110 views

mdfahd
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  • Gainsight Employee ⭐️⭐️

Last Updated On: February 06, 2026

This article helps admins and community managers understand how to leverage the Search Analytics dashboard.

Overview

 

The Search Analytics dashboard provides admins and community managers with visibility into how users interact with search. It helps you understand search usage, evaluate search performance, and identify opportunities to improve the overall search experience.

The dashboard surfaces key search-specific metrics such as Total Users, Total Searches, Conversion Rate, Top Searches, and more. These insights enable teams to see what users are searching for, how frequently search is used, and how often searches lead to successful outcomes.

Use the Search Analytics dashboard to:

  • Monitor search adoption and usage trends
  • Identify popular and ineffective search queries
  • Evaluate how well search is meeting user needs
  • Make informed decisions to improve search content and configuration

Enable and Access Search Analytics Dashboard

 

The Search Analytics Dashboard is an out-of-the-box dashboard can that can be enabled from Settings page.

To view the dashboard:

  1. Log in to Control.
  2. Navigate to Settings > Open Betas.
  3. Turn on the Search Analytics Dashboard toggle.

 

The Search Analytics Dashboard can be viewed from the Analytics page.

To view the dashboard:

  1. Log in to Control.
  2. Navigate to Analytics > Search Analytics (BETA).

Note: The dashboard data is displayed in UTC.

 

 

Understand the Key Performance Indicators

 

To effectively use the Search Analytics dashboard and accurately interpret performance insights, it is important to understand the key performance indicators (KPIs) it tracks.

The Search Analytics dashboard tracks the following list of KPIs during the selected time period:

  • Total Users: The total number of unique users who performed at least one search.
  • Total Searches: The total number of search queries performed.
  • No Results Rate: The percentage of searches that returned zero results.
  • Conversion Rate: The percentage of searches that resulted in at least one click.
  • Click-through Rate: The average number of search result clicks per search query.
  • No Clicks Rate: The percentage of searches that received no clicks on any search results.
  • Top searches: A table that displays the most frequently searched queries, along with the number of times each query.
  • Searches without results: A table that displays search queries that returned no results, along with the number of times each query was searched.
  • Top results: A table that displays the most frequently surfaced search results along with the number of times they appeared.

4 replies

Sanne van Opstal-Brakel
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I love this dashboard already! Even though we just launched our community, I now get an idea what kind of content (topics) members are search for and thus also where I have a content gap that I might need to do something with. So thanks very useful!


ryanne.perry
  • Helper ⭐️
  • February 3, 2026

Couple of questions -

  1. Does the data from the Search results only count for a click if they click from the search landing page? Or does it also calculate if they clicked something from the drop down? 
  2. Does clicking and leaving to go to a knowledge base article in Zendesk count in the ‘No Clicks Rate’? or affect the click rates at all?
  3. How does the AI overview affect click rates? 

mdfahd
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  • Author
  • Gainsight Employee ⭐️⭐️
  • February 5, 2026

Hi ​@ryanne.perry 

Thank you for reaching out to us with your queries. Tagging respective PM ​@Graeme Rycyk for more inputs.


Graeme Rycyk
  • Gainsight Product Manager
  • February 6, 2026

 Hi ​@ryanne.perry,

Thank you for your questions.

  1. Does the data from the Search results only count for a click if they click from the search landing page? Or does it also calculate if they clicked something from the drop down?
    The dropdown items “Recents” or previous searches would be included in page views or search queries respectively.
     
  2. Does clicking and leaving to go to a knowledge base article in Zendesk count in the ‘No Clicks Rate’? or affect the click rates at all?
    No this shouldn’t matter, those clicks would also be included if it was a result from the search results.
     
  3. How does the AI overview affect click rates?
    The click through rates could be impacted by this, but in a positive way, we will be rolling our specific analytics for AI Answers (our AI summary feature), which give you a better view on the impact of AI summaries to your traditional search usages.

 

Kind regards,

Graeme