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What’s a good Account:CSM Ratio or ARR Managed:CSM Ratio?
The question comes up weekly, if not daily across our customer base and across the market.
Plus, these benchmarks are changing as companies move more fully into Scaled CS approaches including Digital CS programs, 1:Many Events, and Cohorts.
Here’s the latest from Gainsight.
Finally, here’s an estimate of ARR per CSM by ACV
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If you’ve made it this far, check out this fantastic set of 3rd party benchmarks from Iconiq a growth investing firm. Goes into detail on all aspects of CSM compensation and ratio benchmarks.
a sneak peak:
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