Hello everyone!
I have a quick question for you - Have you heard of MAGIC?
Not the usual ‘pull a rabbit out of a hat’ magic trick (although I still continue to be amazed by it every single time🫨).
I’m talking about something different - well, not really me, but we have our DCS wizard
- Moment: What's the event or scenario you are trying to influence with digital?
- Action: - What is the specific user behavior you want to drive?
- Glee: - how do you infuse the experience with some joy or entertainment?
- Invitation: - After the user complete's the action, what's the next invitation to act?
- Confirmation - What data are you measuring to confirm your digital experience is having the right impact?
Does this framework resonate with you? What would you change?
Do you have an example of a digital engagement that’s working great for you?
Would love to learn from you!
