Where does (or should) Product Marketing fit in to release motions?

  • 2 August 2023
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Hello Gainsight PX community! 👋

 

We have an exciting webinar coming up next week, as part of our On the Roadmap webinar series (discussing product strategies, key best practices, and insights from the product industry). Our next webinar is on Directing Traffic to Your Product: Achieving GTM Success with Product Marketing - a topic near and dear to my heart (and job at Gainsight 😉). 

 

As a community of really amazing product folks, we wanted to hear from YOU what questions you have around the role product marketing plays in working with product around new releases (and in general), that we can address on our webinar. 

 

A few starting questions we want to cover are:

  • How do you measure the success of a feature release/launch, and whats needed to effectively support a new launch?
  • When does (or should) product marketing get involved in the product development process?
  • How does product marketing help drive release motions using PX?

 

What other questions do you want answers to?

Let us know in reply to this post, and tune in next Wednesday to hear myself and @mgrefsheim talk about what works for product marketing at Gainsight!


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Excited to talk about Product Marketing and answer your questions!

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