Overview of Email Campaigns

We want to make sure you can build a successful and vibrant community. One part of that is making sure the community experience itself is as engaging as can be, but the other part is making sure that you can keep community members up to date on all the latest and greatest and get them to return to your thriving community. That’s where our Email Campaigns feature comes into play.

Email Campaigns allows you to craft compelling emails for a variety of use cases, for example:

• A monthly community digest or newsletter to all your users (or a specific segment of users)

• An onboarding flow that sends out emails 7, 14 or 30 days after registration

• Create re-engagement campaigns to all users that haven’t been active for more than 30 days

• Encourage users to join one of the available groups if they haven’t joined any in the first 30 days.

Features

• Reach out to all registered users on your community

• Filter your audience by primary role, custom role, last activity and registration date

• Filter your audience by segment (upcoming feature)

• Customize the theme for your email campaigns to match your branding

• Use our native editor to draft email campaigns

• Create one-off email campaigns that are sent out directly or at a scheduled time

• Create automated email campaigns that trigger once a user matches the audience filters

• View statistics of the individual campaigns (eg. delivery rate, open rate, click rate, unsubscribe rate, etc.)

Limitations

• Email Campaigns only allows you to reach out to registered users on the community

• Due to keeping bounce rates and spam rates in check, we are excluding users that haven’t been active for more than 365 days regardless of which filters you apply