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Sebastian
Sebastian
Helper ⭐️⭐️⭐️
March 8, 2023

Overview of Email Campaigns

  • January 23, 2026 at 9:34 AM
  • 29 replies
  • 1070 views
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We want to make sure you can build a successful and vibrant community. One part of that is making sure the community experience itself is as engaging as can be, but the other part is making sure that you can keep community members up to date on all the latest and greatest and get them to return to your thriving community. That’s where our Email Campaigns feature comes into play.

 

Keep in mind: we are a community product at heart, so while we would like to offer you the tools to keep your audience engaged, the email campaigns feature is intended to cover the basic use cases as an email tool. To cater for more advanced use cases, please consider (integrating with) dedicated email tools.

 

Email Campaigns allows you to craft compelling emails for a variety of use cases, for example:

  • A monthly community digest or newsletter to all your users (or a specific segment of users)

  • An onboarding flow that sends out emails 7, 14 or 30 days after registration

  • Create re-engagement campaigns to all users that haven’t been active for more than 30 days

  • Encourage users to join one of the available groups if they haven’t joined any in the first 30 days.

Features

  • Reach out to all registered users on your community

  • Filter your audience by primary role, custom role, last activity and registration date

  • Filter your audience by segment (upcoming feature)

  • Customize the theme for your email campaigns to match your branding

  • Use our native editor to draft email campaigns

  • Create one-off email campaigns that are sent out directly or at a scheduled time

  • Create automated email campaigns that trigger once a user matches the audience filters

  • View statistics of the individual campaigns (eg. delivery rate, open rate, click rate, unsubscribe rate, etc.)

Limitations

  • Email Campaigns only allows you to reach out to registered users on the community

  • Due to keeping bounce rates and spam rates in check, we are excluding users that haven’t been active for more than 365 days regardless of which filters you apply

    29 replies

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    Sebastian
    SebastianAuthor
    Helper ⭐️⭐️⭐️
    July 25, 2023

    Hi @Chris Hackett, they can go into their profile, and in the Settings section, they can opt back in at the bottom of that page. Bear in mind, we’ll improve our overall notification preferences in the near future with the upcoming release of the Notification Center.

     

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      Chris Hackett
      Chris Hackett
      Helper ⭐️⭐️⭐️
      July 25, 2023

      Thank you @Sebastian - I had discovered that and meant to update this thread😎

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      Chris
      amy.evers
      Contributor ⭐️⭐️
      January 11, 2024

      hi @Sebastian. i’m currently building out my first email automation and i notice that the CTRL + V function doesnt work into the subject line. this is very frustrating as I have to retype my preferred sentence word for word into the subject line instead of simply copy + paste. do you think this is a bug in my browser? or was this an intentional design? 

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      Sebastian
      SebastianAuthor
      Helper ⭐️⭐️⭐️
      January 11, 2024

      Hi @amy.evers, which browser are you currently using? I tried to replicate it using Arc and Chrome, but I could paste something in the subject line without any issued using Cmd + V (on a MacBook). 

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      amy.evers
      Contributor ⭐️⭐️
      January 11, 2024

      interesting @Sebastian, im using chrome on a PC and there are no outstanding updates for my browser or my PC

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      cclements
      cclements
      Contributor ⭐️⭐️⭐️⭐️
      February 5, 2024

      @Sebastian Along the lines of @amy.evers’s comment, I’ve noticed that if I draft my email outside of the platform, then copy/paste, everything in the body is then italicized. I’m not able to highlight all and deselect italics at all. Previously, I could still right-click and paste & match style, I lose all the formatting done in my draft (bold, etc.) which was annoying too but could this be a browser thing also? I am using Chrome, no updates waiting.

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      ~ Courtney Clements
      hilaryschuldt
      Contributor ⭐️⭐️⭐️
      January 22, 2026

      Which roles (admin, community manager, moderator) have permissions to send email campaigns? I would like our moderators to be able to send email campaigns for their communities.

      On User roles - overview of permissions and what they do, I did find the Emails section: “Having this custom user role gives a user permission to access Phrase management (adding, changing, removing text strings on the community and email notifications).” I think this means it’s not possible to give someone the email campaigns permission via a custom role, but please let me know.

      Thank you!

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      revathimenon
      revathimenon
      Gainsight Community Lead
      February 3, 2026

      Hi ​@hilaryschuldt 

      I just double checked this on our end and community manager and admin role will have permissions to send email campaigns for the communities. Moderators currently don’t get the access.

      I’ll get back to you soon on the custom role part as well. 

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      Where focus goes, energy flows.
        revathimenon
        revathimenon
        Gainsight Community Lead
        February 5, 2026

        Hi ​@hilaryschuldt 

        I typed something and then realized it was not adding up to my testing. So you might not be able to find my previous reply. Sorry about that!

        I did test it and looks like the custom role can’t have access to emails. Although you can set access while setting up custom role, it looks like unless they get a primary role, custom role doesn’t give access to emails.

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        Where focus goes, energy flows.
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