The Email Campaigns feature offers you insights in the emails that you send out or publish. This will allow you to track performance based on opens and clicks, but also keep an eye on health (spam and unsubscriptions).
You can view the metrics inline from the Email Campaigns overview page, but you can also open a sent or active email to view the metrics in more detail.
Here’s how to interpret the metrics:
Number of emails sent
This is the number of users that were sent the email. Note that this number is based on the filters you applied, and that we don’t send emails to users that unsubscribed previously and to users that have non-existing email addresses.
Delivery rate
The delivery rate is the percentage of emails delivered into your recipients inboxes that were not blocked, bounced or rejected.
Open rate
Open rate is the percentage of recipients that opened the email at least once.
Click-through rate
Click-through rate is the percentage of recipients who clicked any link in the email.
Spam rate
Spam rate is the percentage of emails sent from the campaign that arrived in recipients' junk mail folders (not manually marked as spam by the user).
Unsubscribe rate
Unsubscribe rate is the number of recipients that unsubscribed from email campaigns from this email.