Breaking Silos: How PX Aligns Product, CS, and Marketing Around the Customers

Today’s customer experience spans multiple teams — but too often, product usage insights stay locked within one. Join this live session to learn how Gainsight PX helps unify Product, Customer Success, and Marketing around a shared view of customer health and outcomes.

Discover how your teams can break down data silos, align KPIs, and act together to drive adoption, retention, and advocacy — all powered by PX.

What You’ll Learn

• How to unify PM, CS, and Marketing around product usage insights
• Best practices for sharing PX data across teams
• Frameworks for aligning goals and KPIs across the customer lifecycle
• Real-world examples of cross-functional collaboration using PX
• Practical tips to avoid data silos and build an outcome-driven culture

Agenda at a Glance

1. Welcome & Introductions
Meet our speakers and learn why cross-functional alignment is critical for customer success.

2. The Alignment Challenge 
Explore common pitfalls: disconnected tools, misaligned KPIs, and siloed product data.

3. PX as the Common Language 
See how shared visibility into PX insights creates alignment across Product, CS, and Marketing.

4. Live Demo: Collaboration in Action 
Watch real use cases:

• Product → CS: Identify at-risk accounts and trigger proactive outreach.
• Product → Marketing: Build targeted in-app and email campaigns using PX segments.
• Shared Dashboards: Unified adoption, engagement, and retention metrics.

5. The PX Alignment Model 
A simple 3-step framework — Visibility. Action. Impact. — to replicate within your org.

6. Best Practices & Success Stories 
See how other teams have achieved alignment and avoided “tool fatigue.”

7. Live Q&A 
Your chance to ask questions and explore use cases live.