AI: The Secret Sauce in Your CS Recipe
Transforming Customer Success in a Changing SaaS Landscape Remember 2021? TikTok dances were inescapable, sea shanties had an unexpected revival, and "Squid Game" took over Netflix. In the SaaS world, things were just as vibrant - unicorn startups seemed to appear weekly, and the mantra was "grow fast, worry about profits later." Fast forward to today, and both the cultural and SaaS landscapes have shifted dramatically. While we're debating the latest Taylor Swift theories and "Succession" plot twists, the SaaS industry is facing its own drama. The era of "growth at all costs" is over, replaced by a sobering focus on efficiency and profitability. As interest rates climb higher than platform shoes in a 70s revival, Customer Success teams are feeling the squeeze. But there's a powerful ally emerging in this new world: Artificial Intelligence. Harnessing AI for Efficiency in a Cost-Conscious Market When surveying CS leaders about their priorities, "efficiency" consistently emerges as a cr