In the new Journey Orchestrator builder, when opting to use two branches after sending an email or survey, the default criterion is 'Opened/Not Opened'. However, if tracking is enabled for any link within the email template, Gainsight will automatically change the criteria to 'Link Clicked/Not Clicked'.
For effective data collection, link tracking is enabled on every URL we add to an email template. But just because we’re tracking the number of clicks doesn’t necessarily mean we want to use an individual’s link click-through as the determining factor for subsequent actions. Currently, we cannot adjust this and rely on additional evaluate steps which adds clutter to the program & can increase potential problems if not correctly configured.
As administrators and program designers, we should have the ability to adjust that outcome criteria to fit the needs of our specific email programs and organizations.
