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dayn.johnson
VIP ⭐️⭐️⭐️⭐️⭐️
June 10, 2025
New Idea

People Lists -- Admin Configurable for Gainsight Instance, Available in JO/DD

Related products:CS Data Management & Integrations
  • June 10, 2025
  • 8 replies
  • 241 views

​@ssamarth – can you confirm whether this is feasible, and if not, could it be considered for the roadmap?

Ask 1

Admins should be able to set pre-defined people lists (both static and dynamic) to be pushed out to all accounts, similar to how the Gainsight Home is rolled out.

Examples include:

  • Dynamic lists:
    • Admin users
    • Power users
    • All active users
    • Company champion(s)
  • Static lists:
    • Opportunity owner(s)
    • Renewal/purchase contact(s)
    • Key contact(s)

Account teams shouldn’t need to configure dynamic lists that are based on a query (ex: admin, recent login, user roles, etc.) – and as to static lists, account teams should be able to easily specify different contacts who need to be contacted for different purposes.

 

Ask 2

People lists should be accessible in JO/DD for reporting and emails.

Our team runs into a lot of targeting issues for scaled account maintenance communications (renewal flows, notices, etc.) as we do not have an easy way of determining which contacts may or may not be the appropriate contact. The account team (and it may not be the CSM) generally have a good idea of who should be contacted, but that data isn’t easily available in JO.

Additionally, a lot of these larger scale 1-off or automated flows are not a feasible request for our account teams to send when they’re needed, and require an ad-hoc JO or automated flow, which is difficult when we don’t have that contact data.

What would be fantastic is if there was also a boolean toggle that allowed CSMs to opt specific lists out of JO programs.

 

Bottom line – People Lists need to be accessible throughout CS.

8 replies

ssamarth
Gainsight Employee ⭐️
Gainsight Employee ⭐️
June 23, 2025

Hi ​@dayn.johnson 

Quick question about admin-defined lists:

Should these lists automatically filter based on the user’s portfolio?

For example, if an admin creates a dynamic list like "Company Champion(s)", when a TAM or CSM uses this list to send emails, shouldn’t it automatically narrow down to only the companies or relationships they manage?

Similarly, for a static list like "Renewal/Purchase Contact(s)", shouldn’t users only be able to send emails to contacts within their assigned portfolio?

Would love to hear your thoughts!

dayn.johnson
VIP ⭐️⭐️⭐️⭐️⭐️
June 24, 2025

Hi ​@dayn.johnson 

Quick question about admin-defined lists:

Should these lists automatically filter based on the user’s portfolio?

For example, if an admin creates a dynamic list like "Company Champion(s)", when a TAM or CSM uses this list to send emails, shouldn’t it automatically narrow down to only the companies or relationships they manage?

Similarly, for a static list like "Renewal/Purchase Contact(s)", shouldn’t users only be able to send emails to contacts within their assigned portfolio?

To both of these examples – 💯 percent!

As an admin, I’d expect whatever admin-defined filters that were configured in the default lists made available to the users to be locked/greyed out and uneditable by the user. Subsequently, I’d expect the user to be able to create their own lists – whether static or dynamic – by adding further filters to narrow down those default, admin-configured lists to allow for creation of more fine-tuned lists as needed. For all of these lists, I’d expect that all lists a user had access to could only include customers at accounts that Gainsight user had access to.

Further, I’d expect (or hope) that a user would have the option to combine (or scale up) their Group Send / People Lists to allow them to send an email to all of their customers without having to send a separate email for each account they have access to, and have it logged to the appropriate customers and have the correct recipient data visible in the “To” or “CC” fields.

Staff CS Content & Comms Manager, 2x Gainsight CS Ops Product Council Member
bradley
Expert ⭐️
July 22, 2025

Hi ​@dayn.johnson 

Quick question about admin-defined lists:

Should these lists automatically filter based on the user’s portfolio?

For example, if an admin creates a dynamic list like "Company Champion(s)", when a TAM or CSM uses this list to send emails, shouldn’t it automatically narrow down to only the companies or relationships they manage?

Similarly, for a static list like "Renewal/Purchase Contact(s)", shouldn’t users only be able to send emails to contacts within their assigned portfolio?

Would love to hear your thoughts!

I think the main challenge with Dynamic lists is that your end users might not really understand how the filtering works in general, let alone how to get it to show what they want.

I would think of the Admin defined lists similar to Cockpit Views:

  1. A CSM can edit the view if they need to make changes and it would save as a new version
  2. If a user edits an admin version, it only edits it for them (see point #1)
  3. If an Admin creates a view like “My Open Risks” it will show them the open risks that are assigned the logged in user (aka the person viewing it)
    1. I think this addresses your first question

This is just an example, they are obviously different features, but I think you can very easily borrow from similar functionality that already exists in the platform to make a consistent UX across the platform.

 

As far as your second question goes - I think the answer is yes - whatever permission governs who a CSM can send to would still apply. But here is an example of a Static list:

  • 1000 contacts across 10 CSMs. The business has for whatever reason identified this list of contacts manually.
  • Admin creates 1 list, instead of CSMs each creating their own list, resulting in 10 different lists
  • Each CSM only sees the 100 contacts on the list that they manage
dayn.johnson
VIP ⭐️⭐️⭐️⭐️⭐️
July 23, 2025

Thanks for outlining those ideas, ​@bradley! 🔥

​@ssamarth, Bradley hit it on the head. 

I think the main challenge with Dynamic lists is that your end users might not really understand how the filtering works in general, let alone how to get it to show what they want.

I would think of the Admin defined lists similar to Cockpit Views:

​​​​​This is just an example, they are obviously different features, but I think you can very easily borrow from similar functionality that already exists in the platform to make a consistent UX across the platform.

As far as your second question goes - I think the answer is yes - whatever permission governs who a CSM can send to would still apply. ​​​​

 

The key point

End users don’t have time to create lists, nor should they be expected to.

They need the lists ready to go.

We (as admins) should be able to add global filters so the CSMs can filter and save those new, individual end user only lists if they need to create custom versions of our pre-built lists.

Staff CS Content & Comms Manager, 2x Gainsight CS Ops Product Council Member
bradley
Expert ⭐️
August 14, 2025

Hi ​​​

Would love to hear your thoughts!

​@ssamarth Thoughts have been provided :). Any feedback on if this enhancement will be picked up and when it might come out? Being able to create admin defined filters (that CSMs can change, just like a cockpit view) would really help adoption.

Contributor ⭐️⭐️⭐️⭐️⭐️
September 2, 2025

Contact management is already a challenge in CRMs. Worried about launching Group Send without the ability to have admin-defined People lists.

We have around 4 different people personas assigned, and many people without personas that we don’t want o be communicating with. We want to be able to make it fool-proof for CSMs to use People lists we’ve defined, so our CSMs are not spamming people with emails through group send.

heather_hansen
VIP ⭐️⭐️⭐️⭐️⭐️
September 2, 2025

Agree with ​@Elana Cipin.  We’re getting ready to do a roll out to everyone, and I too am concerned about the number of questions I’m going to get about the fields, how to configure the filters, etc.  Would be so much easier if I could just create the custom views we want them to use.

dayn.johnson
VIP ⭐️⭐️⭐️⭐️⭐️
September 5, 2025

Contact management is already a challenge.... We want to be able to make it fool-proof for CSMs to use People lists we’ve defined, so our CSMs are not spamming people…

This.

If CSMs/Account Reps will be sending emails that might call for an opt-out link, we need to have a filter available to automatically opt out users from Group Send emails if they specified they don’t want to receive them.

We should protect the sanctity of our customers’ inboxes – and protect our users from themselves.

Staff CS Content & Comms Manager, 2x Gainsight CS Ops Product Council Member