I have been successful to create fields that carry out certain counts of records. However for reporting two things are imp for execs to see especially during adoption.



1) Which accounts are not adopting a certain kind of CTA - Easy as i have the count field I can say show me nulls i.e accounts with no CTAs for that type created.



2) I now what to see the number of accounts that are adopting this type of CTAs vs those that are not against their Tier - ok Yikes! For this to take place I would have to create a field that says something like if field X (which I created as a count of) is > 0 than Active else Inactive. 



Part 2 could perhaps be hacked in in SFDC creating a formula field and maybe rules engining it into GS to then report on? not sure but nevertheless having this sort of function especially the flexibility to report on would be great.



Naquiyah