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kelly
Helper ⭐️⭐️⭐️
August 4, 2021
New Idea

Tie survey response to email template or email send step

Related products:CS Email & Notifications, CS Group Send
  • August 4, 2021
  • 7 replies
  • 81 views

I would like to be able to track survey responses to the email. For programs with reminder emails, you can infer based on a recipient registering a response having received 1 or 2+ emails, but natively there’s no way to track it. 

My end goal being wanting to track conversion rate (survey response) between email 1 and 2 to measure the effectiveness of a reminder email. That’s not possible to do currently, at least not reliably, given that it’s an inference. 

    7 replies

    sai_ram
    Expert ⭐️⭐️
    August 4, 2021

    @kelly thank you for sharing your idea here. 

    Basically a Survey ends with Survey Response, and you want the end to be added to Email Template. Great ask!! Not sure about the possibilities, let me check with product team on this. 

     

    @all, do you think this is an edge case ?? 

    @jean.nairon @gunjanm @keith_mattes, @darshana.shah  and @darkknight 

    darkknight
    Expert ⭐️
    August 4, 2021

    No, I’m aligned with @kelly on this one.

    Jeff Kirkpatrick
    jean.nairon
    Expert ⭐️
    August 4, 2021

    @kelly - great idea! I find email performance reporting difficult. I’m not sure if there is a way around this currently. 
     

    +1 from me. :)

    Jean
    keith_mattes
    Helper ⭐️⭐️
    August 4, 2021

    Any added capability within JO is welcomed and this would definitely enhance awareness within our CSM teams on campaign progress.  +1 from me as well, thank you for asking :)

    Sr. Customer Success Operations Analyst/Gainsight Admin/Data Nerd
    Expert ⭐️
    August 10, 2021

    Hello Everyone,

    This post came in at right time, we are planing to revamp email template builder. Your inputs will be veryhelpful at this time.

    Can you also please provide some inputs on different kind of email performance reports you build today?

     

    keith_mattes
    Helper ⭐️⭐️
    August 10, 2021
    1. Click to open rate
    2. Total emails sent (per org/program)
    3. Email failure rate w/ failure reasons
    4. Total emails opened
    5. Email by subject line (A/B testing reports)
    6. Email volume over time (filterable by template and program)
    7. Drafts by Company
    Sr. Customer Success Operations Analyst/Gainsight Admin/Data Nerd
    kelly
    kellyAuthor
    Helper ⭐️⭐️⭐️
    January 6, 2025

    Would still like to see this as a feature within program analytics, as it stands today it’s currently very difficult to test variables effectively. How do I know if a reminder email garners additional responses at a rate that justifies two sends? What if a second reminder (3 emails) is worth the extra send? 

    Without a way to associate the response to the send (ie, the conversion), it’s just manual monitoring and associating of the data over time. Imagine how much more insightful this program analytics chart might be if there was also a Responded marker?