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We had an incredible time together during the recent webinar on Proactive Outreach Strategies for Customer Success! 🎉 If you missed it, here’s a quick rundown of what went down.

Key Highlights:

  1. Proactive Engagement Techniques: We dove deep into how to engage customers proactively throughout their journey. It’s all about ensuring continuous value and satisfaction. Remember, the goal is not just to keep the lights on but to make sure your customers are thriving with your product.
  2. Personalized Communication: Using customer data to tailor outreach isn’t just a “nice-to-have”—it’s a game changer. We explored practical ways to make interactions more meaningful and relevant to each stakeholder. Whether you’re engaging with an Operations team member (Olivia) or a CCO (Pam), personalization is key.
  3. Leveraging Gainsight for Success: We showcased how to put these strategies into motion using Gainsight. From Success Plans to Scorecards and exciting AI-powered tools like AI Cheat Sheet, AI Meeting Assist, Write with AI, and CoPilot Ask Timeline, we demonstrated how Gainsight can enhance your proactive outreach and personalize your customer interactions. 🚀

What We Learned:

  • Value Realization: Go beyond basic adoption; ensure your customers are seeing real, measurable outcomes.
  • Data-Driven Insights: Use data to anticipate customer needs and take action before issues arise.
  • Customer Feedback: Listen, act, and analyze—closing the feedback loop is essential for building trust and improving the customer experience.
  • Automation & Scalability: Automate routine tasks to focus on strategic initiatives and high-value interactions.
  • Education & Training: Empower your customers with knowledge to unlock new value and drive success.

Fun Moments: We kicked off with a fun icebreaker—Are you Team Pumpkin Spice in August? The chat was buzzing with opinions! 🎃☕

Final Thoughts: The session was packed with actionable insights and practical strategies to help you build stronger, longer-lasting customer relationships. If you’re not already using these proactive strategies, now’s the time to start!

Big Thanks: A huge thank you to everyone who joined and participated, especially my co-host, @kalpanakr! Your time is precious, and I’m so glad you spent it with us. The recording and deck are available in this community for those who couldn’t make it or want to revisit the content.

Stay Connected: If you have any lingering questions or just want to continue the conversation, feel free to reach out via email, LinkedIn, or here on the Gainsight Community. 

Until next time, keep rocking those proactive outreach strategies! 🌟

Kristen Cummins
Enterprise Customer Success Manager, Gainsight

Thank you again for joining the Day in the Life of a CSM - Proactive Outreach Strategies for Customer Success webinar live! 🤗  If you missed it, don’t worry, you can still review the recording

There were so many great questions throughout the meeting - thank you! Below see additional information below.  If there is a question we did not answer during the webinar, or in this post, please do not hesitate to reach out! 📤
 

AI Cheat Sheet - The AI Cheat Sheet is a powerful widget that can be integrated into your 360 view. This feature utilizes Generative AI to generate a comprehensive narrative summary based on critical customer metrics, strategic priorities, risks, product requests, renewals, executive changes, and more, drawing from the last six months of Timeline entries. The accuracy and effectiveness of the AI Cheat Sheet are directly influenced by the quality and completeness of the Timeline data. 

Co-Pilot Ask (currently in beta) - Co-Pilot Ask is an advanced conversational tool designed to deliver insights based on comprehensive data analysis. It enhances the value of the Timeline by providing contextual insights and a deeper understanding of your customers, empowering users to independently gain a more thorough understanding of the product. Co-Pilot Ask responds to user inquiries by leveraging information from both the Timeline and the Knowledge base (product documentation). Users can pose questions about specific customers or across multiple customers, and the AI will search through either the individual customer's Timeline or the global Timeline, respectively, to generate answers. The tool also displays links to the relevant Timeline posts from which the answers are derived. For product-related questions, Co-Pilot Ask searches through the Knowledge base to provide accurate responses. Currently in beta, Co-Pilot Ask is slated for release later this year or in early 2025, although the timeline is subject to change.

Success Plans - Success Plans enable Customer Success Managers (CSMs) to capture, monitor, and communicate the progress of their customers’ key objectives. Once set up, CSMs can manually create Success Plans within the Success Plans and C/R360 pages. For more details, refer to the Success Plan Overview. 

If your customer is not strategically focused, that's perfectly acceptable. Customers typically have business goals or challenges they are aiming to address. This provides an excellent starting point for CSMs to align with their customer’s current level of organizational maturity. From there, CSMs can work collaboratively with customers to achieve their business objectives and desired outcomes while addressing and mitigating any challenges.

There is also an option to share the Success Plan with other users (internal) or external stakeholders via email, offering a quick and efficient way to collaborate as a team. For additional details, see Share Success Plan.

PlaybooksPlaybooks can be configured with predefined CTAs (Call-to-Actions) to guide Customer Success Managers (CSMs) through the appropriate steps. These Playbooks are instrumental in disseminating and standardizing best practices across the organization.

Associated Records - The system offers an option to associate records, enabling a timeline activity to be linked to multiple records, such as Company, Relationship, Cases, or CTAs. For example, when a Customer Success Manager (CSM) facilitates a networking call between two customers and records notes in the Timeline, they can associate both records with the Timeline activity, ensuring it appears in both accounts. This feature streamlines the process of logging activities, reducing the time and effort required for effective documentation.

Scorecards - Health Scores are vital for proactively monitoring key indicators of your customers' health, such as usage trends and other critical dimensions. Gainsight Scorecards allow you to track multiple aspects of a customer's health while offering robust reporting capabilities on these metrics. The data used within the Scorecard will vary depending on factors such as your specific business objectives. 

Additionally, Gainsight Administrators have the option to mass-update Scorecard data through a Mass Edit report, streamlining the process of managing customer health metrics.

People Maps

People Maps offer a graphical representation of an organization's hierarchy, allowing you to visualize reporting relationships. This visualization enables you to identify and connect with the appropriate contacts within the organization efficiently. 

Slack Integration

By leveraging the Slack and Gainsight integration, you can receive real-time updates about your customers directly in Slack through Company Intelligence. This feature allows you to receive notifications either via Slackbot (Sally) or within specific Slack channels where teams or communities may wish to monitor the same companies. You can easily follow, unfollow, and view the list of companies to which you or your channel are subscribed. Getting started is simple, as you are automatically subscribed to follow the customers you already track within Gainsight. A particularly valuable feature is the ability to create call-to-actions in Slack, enabling you to promptly follow up on notifications.

Digital Touch / Tech Touch Segments

There are multiple ways to kick-start your journey or take you to the next level! I have included a few of my personal favorites on this topic: 

 

Data Integration

Gainsight provides the capability to integrate data from various sources. This can be achieved through several methods, including but not limited to Connectors, the Rules Engine, S3, and API integration.

 

Thank you! 🙌


Fantastic stuff, @K_C_! Sorry to have missed this live, but just caught the recording -- it’s jam packed of goodness! 🙌


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