Hey there! In the fast-paced world of digital products, keeping users engaged isn't just nice to have; it's a must-have! 🌟 In-app engagements are your secret sauce for enhancing user experience, boosting product adoption, and driving customer success. With Gainsight PX, you’re equipped to integrate snazzy, context-driven interactions that users love. Let’s dive in!
Understanding In-app Engagements
What are In-app Engagements, you ask? 🤔 They're your go-to interactive communications that guide, inform, and get feedback from users without ever leaving the app. These tools are crucial for keeping your users happy and engaged, making them a cornerstone of any product-led growth strategy.
Key Use Cases for In-app Engagements
- Welcome Aboard! 🚢 Onboarding New Users: Make new users feel at home with interactive guides that showcase your app’s features and get them to value faster than ever.
- Discover New Horizons 🌄 Feature Adoption: Highlight new or hidden features with eye-catching tutorials and messages.
- Hear It From The Horse’s Mouth 🐴 Collecting User Feedback: Gather real-time insights with in-app surveys like NPS, CES, and more to see what’s working and what’s not.
- Spread the News 📢 Promotional Announcements: Get the word out about new updates, events, or promotions directly within your app.
Best Practices for Creating Effective Engagements
- Keep It Simple, Keep It Fun 🎉: Create clear, concise engagements. A few steps are all you need to keep users engaged without overwhelming them.
- Show, Don’t Tell 🎬: Use videos, GIFs, and images to break down complex topics and add a pinch of fun. KEEP SLIDES at 2-3 STEPS AT MAXIMUM 🚨
- Right Message, Right Time ⏰: Deliver messages when they matter most. Triggering engagements based on user actions ensures they’re always relevant.
- Persona based
- Lifecycle Stage (Trial, Onboarding, Adoption, Retention, Expansion)
- Talk Their Talk 💬: Tailor your messages by segmenting users based on their behavior or demographics for that personal touch.
- Track, Learn, and Level Up 📊: Utilize Gainsight PX’s analytics to monitor how your engagements perform and tweak them for perfection.
Analyzing the Impact of Your Engagements
What’s working? What’s not? Keeping tabs on key metrics like completion rates and feedback scores is crucial. Let the numbers guide your next steps and help you polish your strategy to a shiny gleam.
EXAMPLE - You could track New User Onboarding flow before and after launching an in-app guide.
- Create Funnel Report BEFORE launching in-app engagement
- Create Second Funnel Report to show TTV after launching in-app engagement
- This will show you that your New User Onboarding in-app guidance is accelerating TTV
Real-world Applications and Success Stories
Check out this incredible Success Story with Adobe → 
How Adobe Increased Feature Utilization by 24% and Achieved Feature Conversion Rates of 58%
Ready to make your app the place to be? 🌈 Implementing in-app engagements through Gainsight PX offers a direct line to your users' hearts and minds. Follow these best practices, and you'll not only meet user expectations—you’ll exceed them!
Other Great Resources:
- Check out ALL of our incredible Office Hours recordings HERE and see how other PX Customers are leveraging in-app, analytics, and more!
- How Adobe Boosted Product Adoption 21% with a Winning Onboarding Strategy
- January Customer Spotlight : Dealerware
-
Editor 2.0 : Using Dialogs for Release Announcements and Marketing Messages
Best,
Kat Kenny
Regional Director, CS - Emerging Products (PX, CE, CC)
