Whenever thinking of an Engagement, start with (you could even create a calendar, see pic below):
- Objective/ Problem Statement (Why)
- Metrics Improved (Why)
- Storyboard/ Engagement Type (What)
- Audience (Who)
- Duration (When)
Using this Framework has the following benefits:
- Objectivises the need of an Engagement hence eliminating the ones not really needed
- Quanitfies the desired impact of an engagement
- Simplifies defining the audience criteria and rules
- Provides visibility to multiple teams into the planned engagements
- Enables various teams plan engagements in a way to avoid duplication/ overwhleming users with too many engagements
