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Question

Do you use groups in your community?

  • January 30, 2025
  • 1 reply
  • 23 views

baraica
  • Contributor ⭐️⭐️⭐️
  • 12 replies

We’re getting ready to take groups more seriously in our community and I wanted to see how others are going about a few things. 

  • Who leads your community groups? 
  • What’s your content strategy? 
  • What metrics are using to measure success for these groups? 

Any help would be greatly appreciated! 

1 reply

revathimenon
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  • Gainsight Community Manager
  • 580 replies
  • January 31, 2025

Hey ​@baraica 

I’m so glad to hear everyone exploring groups because it’s been my personal favourite 😄.

Here on GS Community we run quite a few beta groups & interest groups.

To answer some of your questions, here’s what’s worked for us so far (I believe there’s no hard & fast rule to running groups and it works differently for different communities):

  1. We have group champions for each group - these are individuals who take full ownership of the group and have expertise on the group topic - they also plan content out & update the content layouts of the group, invite members etc. We always provide help in a way we can parallely as community managers to them.
  2. Content Strategy - this is one where I 100% believe to be different for each group and their interests. We’ve had groups that needed limited content strategy cause the group members were running the group easily with questions & sharing tips. We’ve also had groups where the content was primarily led by the group champion so as to engage the said audience. But that being said, I think the group champion should always have a basic layout of the content plan available since ‘With ownership, comes responsiblity to keep the group alive and running.’
  3. I’ve generally routed to the basic measurements here like ‘comments, views & likes’ on posts. I also consider how many organic posts we get on a group to see the engagemnent rise overall. I’m also curious to hear more from other members on how they measure it cause i’d love to improve my knowledge on this as well.

Hope this helps!


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