Hello all,
Here’s Part 2 of the Contact Data Management Best Practices from our community friend
3. Legal compliance for data processing:
- Establish a legal basis for processing data, particularly for individuals who opt out.
- Sync information from CRM to Gainsight for streamlined compliance.
- More in-depth details in the video
4. Use data for informed decisions:
- Identify individuals with outdated or invalid email addresses.
- Set up automation for detecting hard bounces and rejected emails.
- Notify stakeholders and identify replacements promptly with automation.
- Bonus Tip: Leverage Out of Office messages effectively - watch at 00:33 seconds
To end this on a quote from Alizee that I truly LOVED:
“Don’t be scared to start even if your data is not perfect. As you do more Digital CS, it’s really going to help you clean your contact data.”
If you’ve got any further questions, she’s all ears in the comments section!
