There is a great baseline analysis in Staircase AI titled ‘Accounts dark’. It would be helpful to export or allow this data set in data designer to develop an audience for JO programs.
Use Case: Identify the accounts that we have not reached out to, or have been unresponsive as a target audience for a webinar and to drive specific messaging (around capabilities, value, adoption, etc.).
Great callout
Out of curiosity, what type of context would you want to come with that signal into CS?
See the ‘accounts dark’ logic within Staircase AI to determine the appropriate signals into CS.
I really like this idea!
Currently, I’m trying to create various programs for customers who haven’t heard from us and/or we haven’t heard from in 30/60/90 days. We have more communication data in Staircase than we do in Gainsight, so being able to create programs for “No Reach out” and “Account Dark” insights (especially given that we have these insights set up differently for each tier) would work better for my org.
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