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Alternate strategy for bouncing emails due to DMARC

Related products:None
  • August 7, 2018
  • 4 replies
  • 37 views

alex_legay
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Firstly, you can read about DMARC here. It is built on top of SPF and DKIM which is what we use for sender authentication(white labelling).
It allows the administrative owner of a domain to publish a policy on which mechanism (DKIM, SPF or both) is employed when sending email from that domain and how the receiver should deal with failures.
So, if a domain has a strict DMARC policy, and a user tries to send from an email they don't have permission to, it can bounce due to DMARC.

I had an instance recently where a customer had white labelling set up for domain "A" but not for domain "B". They tried to send an outreach using a from email with domain "B" that had DMARC set up and all of the emails bounced.

If the customer catches this, they need to either remove all the bounces manually or reach out to us in order to clear them from the backend.

Since I don't believe simply not blacklisting emails bouncing due to DMARC is the answer, I was thinking of some sort of bounce dashboard or notification when a DMARC bounce is found within the event message.

Another crazy thing, if one of our customers sends to an email and it bounces due to DMARC, and then another customer tries to send to them and the email would be successful, it will be skipped since it is on our global bounce list from the other customer. So, we are punishing someone for another customers mistake.

4 replies

alex_legay
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  • Author
  • Helper ⭐️⭐️⭐️
  • January 31, 2019
Just wanted to bump this one up again.

We had another case in support where a customer was seeing bounce messages in the email validator for a couple email address due to DMARC which refereneced another customers domain in the message.

Obviously, this is kind of a weird situation to explain to the customer.


alex_legay
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  • Author
  • Helper ⭐️⭐️⭐️
  • September 16, 2019
This came up again in support today.


cameron_wright
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  • Gainsight Employee ⭐️⭐️
  • September 16, 2019
Yikes, that is kind of a stopper if this happens.


brian.atkins
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  • Contributor ⭐️⭐️⭐️
  • February 28, 2023

Has there been any update on this DMARC issue?  I have my marketing team asking:

 

So we'd just like to confirm that we have DMARC, SPF and DKIM set up for our sender domain out of GainSight