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Modify "status" dropdown - identifying will churn customers

Related products:CS Data Management & Integrations
  • February 17, 2023
  • 2 replies
  • 38 views
romihache
alizee
Tomas Trijonis
  • romihache
    romihache
  • alizee
    alizee
  • Tomas Trijonis
    Tomas Trijonis

alizee
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We need to be able to either:

  • Have a “Will churn” option in system field “Status”
  • Add additional statuses ourselves, in this case: “Will Churn”

Yes we can create other fields or add the value in a stage or else BUT it doesn’t make sense to create another status field for this kind of intermediate step between active and churn: it complexifies rules, data designs and reports, dashboards, and generally anything that’s got to do with datasets. Also confusing for CSMs.

2 replies

matthew_lind
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  • 650 replies
  • February 17, 2023

Previously, I have used the “Inactive” status for this use case. 

Then I used the filters for Dashboards, Reports, JO, etc. such that customers in an “Inactive” status still got operational information like product releases (after all, they are still a customer for the time being) and still appeared in customer lists. However, they were excluded from other workflows like automated CTA Risk CTAs, NPS surveys or other JO programs promoting upcoming content etc.


alizee
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  • February 17, 2023

Hey @matthew_lind Thanks for your input. I have envisage the inactive status more for prospects that need to be in Gainsight before they become a customer as there is a need for CS engagement before the closed won status, but that is something I’ll explore in parallel.


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