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Webhooks for Segments

Related products:CC API & Integrations

DannyPancratz

I’d love to have webhook events related to the new Segments feature. These are probably additional “User Events.”

I’d like to see

  • User added to segment
  • User removed from segment

My use cases are primarily around automating moderation alerts and other engagement tactics. 

For example…

  • A user meets the criteria for and is added to the Dormant Users segment
    • A slack alert to let me know, and/or
    • Triggering an engagement workflow
  • A user meets the super user segment criteria and is added to the segment
    • A slack alert to let me know, and/or
    • Triggering an engagement workflow (even if manual personal outreach like a thank you message)
  • A user no longer meets the Dormant Users segment criteria and is removed from it
    • A slack alert to let me know
    • Adding a row to a google sheet for tracking a list of users who have re-engaged, etc

5 replies

DannyPancratz
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  • 958 replies
  • August 22, 2023

Thought of additional use cases: 


Sebastian
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  • August 24, 2023
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DannyPancratz
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  • September 5, 2024

Came back to add this idea and discovered I already had. I hope it gets more votes / consideration!


DannyPancratz
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  • November 12, 2024

DannyPancratz
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  • January 24, 2025

Cross commenting my reply from this to add visibility and appeal to users for votes. 

Implementing this would be the least engineering needed (I assume) to connect Segments to the Automated Email functionality. It would also empower CMs and Admins to automate workflows for Automated Emails based on Segments:

  1. Webhook event for user.SegmentAdded (or whatever you call it)
  2. automation to add a pre-defined custom role
  3. Automated Email that sends emails to those with that specific user role. 

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