Solved
Utm email campaigns
Hello, can we use CoPilot to send out an email campaign with utm parameters? If so, is there any specific documentation on setting this up?
lila_meyerAnswer
Gainsight Employee ⭐️⭐️⭐️
July 12, 2018
Hi Diana,
I wasn't familiar with UTM parameters, so I had to look them up! Maybe this info will be helpful for others too: UTM parameters are simply tags you add to a URL — when your link is clicked, the tags are sent back to Google Analytics and tracked. With UTM parameters, you can tag your links to gauge the effectiveness of your campaigns and identify the best ways to drive more visitors to your website.
I did find a tutorial on creating parameterized links in emails. Let us know if this helps you!
I wasn't familiar with UTM parameters, so I had to look them up! Maybe this info will be helpful for others too: UTM parameters are simply tags you add to a URL — when your link is clicked, the tags are sent back to Google Analytics and tracked. With UTM parameters, you can tag your links to gauge the effectiveness of your campaigns and identify the best ways to drive more visitors to your website.
I did find a tutorial on creating parameterized links in emails. Let us know if this helps you!
Lila Krutel, Dir. Global Education Services