We have noticed that despite driving a lot of traffic to a single event, we don’t get a lot of organic sign-ups for other events we’ve listed. See example below - nearly 300 people registered for first event, but only 4 for the next one. 

To solve this, how about adding a panel to the bottom right of the screenshot below (the actual events page) that shows other events that the viewer might be interested in? This way someone could navigate from one event to the next without having to return to the main Events list.