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Drive engagement by appealing to basic users desires like recognition

  • July 4, 2018
  • 2 replies
  • 3 views

Florian
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  • Contributor ⭐️⭐️⭐️⭐️
Hello all,

Currently users don’t know what they earn points for and from whom - e.g. they can't see it in their profile.

My suggestion:

  • Make earning of points and ranking transparent, e.g. add a stream/tab/... in their profile dedicated to earning points & reputation.
  • Additionally, allow community managers to be notified about users reaching/passing certain thresholds, so that they can immediately act/recognize.

Why it will work:
People value personal recognition and recognition is one of the most powerful human desires (see e.g. Reiss’ Basic Desire theory).
Therefore, making the earning of points transparent

  1. generates instant gratification (endorphins) for the user and
  2. creates "windows of engagement" for community managers

Use Cases:

  • User can check how he earned points for writing a reply, for a reply being recognized as correct answer etc. By checking their profile they feel "confirmation" about how others value them, strengthening their willingness to re-engage.
  • Community Manager can immediately write a “congratulation” note when a user reaches new rank e.g. Expert Member, strengthening the reputation of the member and his ego

Cheers,
Florian

Split out from

2 replies

Aleksandra
  • Gainsight Product Manager
  • April 29, 2022

Thank you for sharing this idea. We have made the decision to park it for now because it didn't have a lot of interest for more than four years and didn’t have a lot of votes.


Aleksandra
  • Gainsight Product Manager
  • April 29, 2022
Updated idea statusOpenClosed (Parked)