One of the things I generally love whenever I join a new community is to see the different ways that they welcome a new member like me. I feel like it breaks or makes their relationship to the community to an extent - do they want to return?, are they confused from your mail and unsure where to head next?
And
- Crafting Automated messages - Consider taking the help of a copywriter to help write your automatic messages to welcome new members. Make sure it sounds as personal as possible. (A great example from Mews - 00:37)
- Mapping user journeys- Take a deep dive into each persona of your community member to understand their needs from your community. Craft a seamless path to guide them effortlessly towards the answers they seek. You could even take help internally to test this out and fix the user paths from their feedback.
What are some of your go-to tricks when it comes to automated messages, that have worked well for your community?
We’re all ears to learn together!
