I often have conversations with customers who worry they’re not seeing enough “engagement” in their academy and assume it’s because their content isn’t good, but usually, that’s not the case!
Part of getting that engagement is about placement and visibility. One impactful way to increase engagement is by empowering your customer-facing teams to talk about your academy offerings.
When your internal teams, Onboarding, Support, and Customer Success, know what’s available in your academy and how it helps customers, they can naturally promote it during their day-to-day conversations. This cross-functional knowledge drives awareness, adoption, and makes your end users feel more supported throughout their journey.
How do you enable your internal teams to talk about your academy?
- Do you run enablement sessions or product demos for your customer-facing teams?
- Use macros, snippets, or templates that reference courses in customer communication?
- Send regular internal updates or launch spotlights when new training goes live?
Would love to hear what’s worked for you (and what hasn’t) so others can take inspiration from your approach! ✍🏼