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I am very curious to learn how other SaaS companies are demonstrating the business value of your solution to your clients. Namely:
  • how are you determining WHAT the measurable business value is?
  • when/how do you take current state baselines of those metrics, with your clients?
  • when/how do you set goals for those metrics, with your clients?
  • when/how do you report on progress against those goals?
  • are you using ROI metrics associated with revenue?
  • are you using KPIs associated with achievement of your client's business goals?
  • are you using KPIs associated with adoption/usage?
  • are you using KPIs associated with end-user satisfaction?
  • what processes and tools are you using to operationalize all of this?
I consider this the most important pillar of customer success. Do you?
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