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aluciani
aluciani
Helper ⭐️
August 17, 2026
Question

Onboarding New Members - How Do You Measure Success

  • August 17, 2026
  • 1 reply
  • 24 views

I have a community onboarding workflow that sends out 7 emails with the first month. I am considering to reduce that number to 5 or maybe 3. My sense is that these emails are not driving members to return and post/reply to topics. Here are some metrics, not sure if they are good or not: 

  • Open rates: 27 - 33%
  • Clicked rates:: 5 - 10% (not all emails have a link to click)
  • Unsubscribe rates: .6 - 2.6%

I’d like to know how others are treating their new member onboarding. Is anyone doing anything with AI as it relates to onboarding?  I want to build a best in class onboarding workflow. I want to stop early churn before it starts.

BTW - most of our emails contain links to parts of the community to explore, for example become a member in user group > user group page, etc - This might be the problem. My thinking is show people the community before they begin to start posting. 

1 reply

mitchell.gordon
mitchell.gordon
Expert ⭐️
August 17, 2026

Just wanted to start by saying this is just me and there is no correct way to fully do anything in the community space.

We created a Get Started page which has the Ts and Cs on it, some best practices, places to go ect. We push this upon registration. 

Dont get caught up thinking something you are doing isnt working or failing. A lot of people “are lurkers” in community platforms. Getting individuals to participate is always hard. Focus on the super users in your community to help get responses/solutions to those who ask that first question. Ive always seen better success focusing on those who want to contribute over trying to get every individual to participate.

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