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In our Community, we’ve been trying to solve the problem of how best to repost/share articles from other company outlets within the Community. We have a Blog hosted on our marketing website that we would love to pull relevant articles from. We’ve used custom HTML to create widgets to link out to these articles but the ability to interact with a piece of content by commenting/liking it is so important and we haven’t figured out how to do that with custom HTML. Embedding functionality on things like product updates seems to be limited. Does anyone have a good way of doing this that they can share? 

🙏🔮💡

I’m not sure my solutions are what you’re looking for since interaction seems key. But here are some things I’ve done. 

  1. “Aggregate” my own company’s posts in a Product Update. You don’t want to double post content, as you will be dinged significantly in SEO. But you can quote large portions and link to the original article. That gets it onto your community in a form they can interact with. 
    1. There’s also something you can put into the code of the post “canonical link”? if you want to straight up double post; it tells search crawlers to give the SEO credit to the original post and doesn’t penalize your domain for the double posting. But I’d recommend testing to ensure that works with Gainsight CC. 
  2. Federated Search. If interacting with the content isn’t a requirement, this is the best solution IMO. Feed the relevant posts into your community search via the API. 
  3. Content “Mining.” This is a term I made up (afaik) for something I do: take a piece of “macro” content and mine out single-focus “micro” content topics, then post them as a drip, drip, drip in your content calendar.
    1. Ex. If the blog highlights 5 best practices for xyz, make each a single post, quoting the relevant section and providing a discussion prompt to encourage interation. Post one per day over the course of the week and make a campaign around it. 

 

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