Question

Churn Prediction Score

  • 28 February 2024
  • 0 replies
  • 12 views

Hi, 

We are new to Gainsight and are implementing the Essentials Plus package.  We currently are deriving our churn prediction score through data stored in our data warehouse.  As we implement the Essentials plus package, should we be looking to add the raw data into the platform and allow the platform to use predictive analytics to derive the churn prediction, or should we add in our current churn prediction score that is being derived in the warehouse using ML?  What is the best practice?  Or is there a hybrid approach putting in the current prediction score?
Thanks in advance.


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