Hi all,
notifications are a powerful way to (re)engage your community members.
So I want to expand on
I think the approach to welcome new members involve them has huge potential to keep a larger amount of users engaged over time. So we definitely want to know when new members join and be able to “onboard” them along our engagement funnel.
However, we have a large community and individual welcomes are not feasible for us - so we want to propose a solution that can work with any size of community:
Time-triggered notifications
What are time-triggered notifications?
- These are notifications which are sent to members as per the timing the community admin defines
- Their content is set up by the community admin
- The trigger “time” can be AND combined with other parameters, e.g. “registration date” or “role achievement” or “article authored” etc.
Examples:
- I want to welcome all my new community members and help them during their first steps in the community, So, as community admin, I set up a notification for “registration date plus 0 days”, in the notification I include my welcome, some tips etc.
- Also, in my community, I notice that the activity of users is sharply dropping off 3 days after they registered, so I create a notification “registration date plus 3 days” and create my message to say “hey, we haven’t seen you around, I hope you found what you have been looking for - now it would be great if you can let others know what was the solution to your issue or maybe share your knowlege [link]!”
- I also want to re-engage users, so I create a “community-birthday” notification, which is sent to all users for “registration plus 1 year”
- To boost people morale (same direction as
@Arakou with Notification Right Answer ), I want to congratulate members who have contributed an article, so I set up a notification “article publication plus 10 days” to say “Congratulations on your article, check out [here] how many people have already read it!” - etc
What impact do we expect from time-triggered notifications?
We know that the attention-period of users is very limited, typically 0-3 days after registration or 3 days around thread-creation etc.
Therefore, we want to target this window of opportunity:
- For the community manager: to help their users (onboarding), showcase the value of the community and the interaction with the community.
- For the users: receiving information taylored to their community-journey, increases the relevancy, usability and connection with the community.
Cheers,
Florian
