FEB CUSTOMER SPOTLIGHT : USER CENTERED APPROACH TO PRODUCT MAPPING

Data is just a summary of thousands of stories; tell a few of those stories to make the data meaningful!

In other words, Data is like garbage. You’d better know what you will do with it before you collect it. 

You can start with customer journey mapping, user flow charts, or any other measure to figure out what’s essential rather than just dumping every UI-click data into the product. 

“Product Mapping” comes to your rescue when you start thinking about what to map. Autosuggestions can help you set up the ground and run, but it’s good to have a process and framework when tracking certain KPIs tagged to specific use cases. Isn’t it?

We are awestruck to hear of such a process from one of our customers who is mapping six complex products onto PX with a solid plan. Interesting right!!

Let’s listen to their story in our upcoming customer spotlight, featuring Jillian Chueka, @bostonjillian, Senior UX expert from ACQUIA and it’s all you need to sail the process of product mapping in most strategic way!