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🚀 Leveraging Gainsight PX for Product-Led Growth: Unlocking the Power of Closed Loop Feedback and Stellar Onboarding Strategies 🌟


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The Magic of Closed Loop Feedback in Onboarding 🎩

 

 

The Strategy 📜

Imagine a world where every piece of customer feedback helps your product grow stronger and more lovable 💪❤️. That’s what closed-loop feedback is all about! It’s like having a conversation with your users that helps both of you grow together.

Here’s how Gainsight PX turns feedback into action:

  • Collecting User Feedback: 📊 Gathering insights is like going on a treasure hunt, and in-app surveys and NPS scores are your map.
  • Analyzing Responses: 🔍 Like detectives, use Gainsight PX analytics to understand what your users truly need and love.
  • Taking Action: 🏃‍♂️ Use the feedback to sprint towards product improvements, making your users’ journey even more exciting!

 

Key Benefits 🎁

  • Accelerated TTV: Guide new users with a tech-touch experience so magical they’ll find value in the blink of an eye! ⚡
  • Enhanced User Adoption: Build adoption journeys that are as contextual and engaging as a well-crafted story. 📖
  • Increased Customer Retention: Keep the love alive by re-engaging users and turning every potential goodbye into a new hello. 🎉

 

 

First thing’s first - make sure to Identify Key Workflows and Ideal Customer Profiles (ICPs) - here’s a template you can use!

 

 

Crawl, Walk, Run: The Path to PLG Mastery 🏃‍♀️🏃🏃‍♂️

Tactical Execution with Gainsight PX 🛠

 

Crawl 🐢

 

Start with baby steps: Focus on key engagements that introduce users to your product's core features. Think of it like planting the seeds 🌱 for future growth.

  • Engagement Examples: Use tooltips to draw attention and badges to raise awareness about bundled features.
  • What You Need: Basic feature mapping in PX and a dash of creativity! 🎨

🐢 Crawl Phase KPIs:

  • Response Rates: Aim for a significant lift from your baseline. It's your first sign users are engaging! 🎯
  • User Onboarding Completion: Tracking completion rates will help you understand how effective your initial touchpoints are.

 

 


Walk 🚶‍♂️

 

Now, take steady strides: Expand your efforts by dialing up responses and segmenting users for more personalized engagements.

  • Engagement Examples: Craft score-based email follow-ups for promoters and dive deeper into user-segmented score analysis. (Tip - use PX Segments)
  • What You Need: A sprinkle of user data magic and targeted email content. 💌

🚶‍♂️ Walk Phase KPIs:

  • NPS Score Improvement: Set a goal to increase your NPS scores by X points. This indicates growing user satisfaction. 😃
  • Product Adoption Rate: Measure the uptick in usage of key features you've highlighted through engagements. (*Tip - Use PX Feature Adoption Analysis to capture Baselines before and after using engagements to really see the difference! See Community post here_

 


 

Run 🏃

 

Sprint towards excellence: Implement comprehensive strategies that cover all aspects of user feedback and product advocacy.

  • Engagement Examples: Leverage in-app and email NPS surveys, create CTAs for low scores for your CSMs with Gainsight CS+PX integration (article here on how to achieve this!, and champion your advocates through advocacy programs.
  • What You Need: Integration of all your tools in a symphony of user engagement. 🎵

 

 

Conclusion 🌟

Adopting a PLG strategy with Gainsight PX is like unlocking a treasure chest 🗝💎 filled with the jewels of user engagement and satisfaction. Start with the data, use it to spark action, and personalize your customer’s journey to achieve legendary growth. 🌈

 

Let's get the conversation rolling! Share your PLG victories, challenges, or ponderings in the comments below. Ready, set, grow! 🌱🚀

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