Ability to customize Banner at top of C360 page

This is becoming a common ask.

@Denise - As we move to Company 360 where the 360 is going to be based on MDA Company name and not SFDC Account name, would you think that the need to customize the banner will still exist? 

Will that capability be available for SFDC Edition customers too?  That request is still out there...

Even our existing customers would get the new C360 eventually.

However, I was trying to figure out if the need would go away once they moved to the Company model where they populate the name that is meaningful to them as the Company name or would there be a need for different users in the org to see a different Company name. 

Is the suggestion then to populate Company Name with the desired "header/banner" name and that would eventually be used in the new C360?

Yup.